Business Communication in Consulting and Personal Brand Building - Guest Lecture by Nikhil Kulkarni

                 

        Mr. Nikhil with graduation in E&TC and PGDIM from NITIE Mumbai is currently working as Co-founder and Director at Darvin Travel Tech. Before taking this full time role, he worked in Consulting for 11 years with KPMG.

        Darvin Travel Tech focuses on the niche segment of holiday planning. It has recently been opened to the general public before it was catering only to the B2B clients. The website offers the integrated experience of planning a holiday, generating the itinerary and makes booking everything an easy experience.

        Coming to the session, we discussed how to effectively communicate our ideas to others. He told us that a massive 80% of the consultant’s work is based on effective communication and the remaining 5%  on Research and 15%  on Relationship.

    He explained how the business proposals are presented using PowerPoints and Word documents. The reports are also done in that medium. But for executive briefing, presentations are more suitable. For work papers, Excel sheets or Word is the right tool. So these Microsoft Office tools are our best friends for effective communication. 

        Use of the 'Pyramid Principle' is very helpful in structuring your content. MECE(Mutually Exclusive and Collectively Exhaustive) makes sure that all the points we are using are relevant and without repetition. The flow of information must be in sequence as 'Key Message'-'Supporting Argument'-'Summarizing statement or argument'

Making an impact using your presentation is less about content and more about how you present the content. 

 

        Personal branding builds credibility as a leader and helps in boosting your confidence. Building a personal brand makes people feel comfortable while working with you because they know your authenticity. A personal brand allows a person to self manage their life without having to depend on others.

A personal brand can be built through a blog, Youtube Channel, Twitter, Instagram, etc.

Please comment your views and suggestions.

 Swadeshi Mandi 2020

    As part of the 74^th Independence Day celebration, NITIE conducted 16th edition of 'Swadeshi Mandi 2020'. 

    Today we got to hear from Mr. Abhay Jere, Chief Innovation Officer, AICTE, and Mrs. Apeksha Haldiia, founder of 'Zyka ka tadka'. 

    Abhay Jere talked about the objective behind Aatmanirbahar Bharat. This crisis has taught us the value of local products, we need to be self-reliant and promote local products. Promoting local products will help in reviving the 'Indian Economy'.

We need to be Job creator instead of Jobseeker, start-ups are need of the hour. People always have good ideas but only a few of them get started. If we start doing today from the scrap then soon it will grow big by the dedication and hard work.

Madam Apeksha, a NITIE alumni later joined P&G. But she always wanted to do something of her own. She left the job and started the 'Zyka Ka Tadka' a cooking tutorial channel on youtube with her mother as a partner. Today 'Zyka Ka Tadka' has 4.38 lakh subscribers, most-watched video has 31 lakh views. 

Instead of Job Seekers, become the job provider.

For having a start-up we don’t need a big investment and super ideas, ideas are everywhere around us. Madam Apeksha started Zyka ka Tadka with only Rs 30,000, we need to give a start to our idea.

Pandemic has shown us that the job market is volatile, it can turn around anytime. On the other hand in your business, as the owner, you can decide the direction of it.

We need to start selling and promoting local products, and start-ups are the need of the hour.

#VocalForLocal  #SwadeshiMandi2020

Please share and comment on blog.

H_2005036 Business Communication

 

My Journey of Business Communication
                                         -Omkar Yadav

To celebrate the 74th Independence Day, the students of NITIE Mumbai are doing the #VocalForLocal campaign. With support from T Prasad Sir  #MandiSir, we have selected a local product that deserves to have the attention of the entire world.

        These are the swadeshi posters made by me and Ruturaj for 'Mahamandi 2020', with our goal to be "Vocal for Local".

        Business Communication is a Practice and Skill oriented course. Business communication can be learned through practice and can be perfected through real-life scenarios such as street sellers, fruit and vegetable sellers, etc. In the pre-COVID era students used to get an actual chance to go out on the streets of Mumbai and make the sale to customers. But, because of the pandemic, 'MahaMandi' is going online, pushing the "Vocal for Local".

Why 'Kandi Pedha'?

       You simply can not ask this question to a person from Satara. 'Kandi Pedha' relates to the people of Satara. It is always part of life. It is always a part of the success that people get after their Hard Work.
        Diwali, Ganeshotsav, and all other festivals have 'Kandi Pedha' to bring a smile on people's faces.

We are planning to run the digital promotion in order to take the 'Kandi Pedha' to the global Platform.

Please share this with others and you can give your suggestions in comments.