Business Communication in Consulting and Personal Brand Building - Guest Lecture by Nikhil Kulkarni

                 

        Mr. Nikhil with graduation in E&TC and PGDIM from NITIE Mumbai is currently working as Co-founder and Director at Darvin Travel Tech. Before taking this full time role, he worked in Consulting for 11 years with KPMG.

        Darvin Travel Tech focuses on the niche segment of holiday planning. It has recently been opened to the general public before it was catering only to the B2B clients. The website offers the integrated experience of planning a holiday, generating the itinerary and makes booking everything an easy experience.

        Coming to the session, we discussed how to effectively communicate our ideas to others. He told us that a massive 80% of the consultant’s work is based on effective communication and the remaining 5%  on Research and 15%  on Relationship.

    He explained how the business proposals are presented using PowerPoints and Word documents. The reports are also done in that medium. But for executive briefing, presentations are more suitable. For work papers, Excel sheets or Word is the right tool. So these Microsoft Office tools are our best friends for effective communication. 

        Use of the 'Pyramid Principle' is very helpful in structuring your content. MECE(Mutually Exclusive and Collectively Exhaustive) makes sure that all the points we are using are relevant and without repetition. The flow of information must be in sequence as 'Key Message'-'Supporting Argument'-'Summarizing statement or argument'

Making an impact using your presentation is less about content and more about how you present the content. 

 

        Personal branding builds credibility as a leader and helps in boosting your confidence. Building a personal brand makes people feel comfortable while working with you because they know your authenticity. A personal brand allows a person to self manage their life without having to depend on others.

A personal brand can be built through a blog, Youtube Channel, Twitter, Instagram, etc.

Please comment your views and suggestions.