Swadeshi Mandi 2020

    As part of the 74^th Independence Day celebration, NITIE conducted 16th edition of 'Swadeshi Mandi 2020'. 

    Today we got to hear from Mr. Abhay Jere, Chief Innovation Officer, AICTE, and Mrs. Apeksha Haldiia, founder of 'Zyka ka tadka'. 

    Abhay Jere talked about the objective behind Aatmanirbahar Bharat. This crisis has taught us the value of local products, we need to be self-reliant and promote local products. Promoting local products will help in reviving the 'Indian Economy'.

We need to be Job creator instead of Jobseeker, start-ups are need of the hour. People always have good ideas but only a few of them get started. If we start doing today from the scrap then soon it will grow big by the dedication and hard work.

Madam Apeksha, a NITIE alumni later joined P&G. But she always wanted to do something of her own. She left the job and started the 'Zyka Ka Tadka' a cooking tutorial channel on youtube with her mother as a partner. Today 'Zyka Ka Tadka' has 4.38 lakh subscribers, most-watched video has 31 lakh views. 

Instead of Job Seekers, become the job provider.

For having a start-up we don’t need a big investment and super ideas, ideas are everywhere around us. Madam Apeksha started Zyka ka Tadka with only Rs 30,000, we need to give a start to our idea.

Pandemic has shown us that the job market is volatile, it can turn around anytime. On the other hand in your business, as the owner, you can decide the direction of it.

We need to start selling and promoting local products, and start-ups are the need of the hour.

#VocalForLocal  #SwadeshiMandi2020

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